Cisco: Driving SaaS Awareness in Australia
Industry: SaaS
Challenge:
Cisco aimed to build visibility and credibility for its SD-WAN solutions in the Australian market, targeting key decision-makers.
Solution:
We launched a focused PR campaign, securing a strategic feature in CIO Australia titled “Delivering Transformation via SD-WAN.” The piece highlighted key benefits—enhanced network performance, centralised management, and improved security—positioning SD-WAN as essential for businesses navigating digital transformation.
Impact:
unique page views
native ad impressions
avg. time on page
CTR
By driving high-quality engagement and sparking industry conversation, we helped Cisco strengthen brand authority and lead the SD-WAN narrative in a competitive market.