Automation Anywhere: Bringing ‘Go Be Great’ to Life
Industry: AI & Technology
Challenge:
Automation Anywhere aimed to create a high-impact brand experience for its ‘Go Be Great’ campaign—bringing together CXOs and tech leaders at Tech Park, Bengaluru. The goal: boost awareness, secure registrations, and deliver a seamless event.
Solution:
We led a full-scale integrated strategy, managing the event end-to-end. This included:
- On-Ground Management – Flawless execution through detailed planning.
- Influencer Engagement – Partnering with industry voices to drive buzz.
- Performance Marketing – Hyper-targeted campaigns to ensure the right audience showed up.
Impact:
10M+
Campaign Reach
14M+
Impressions
6000+
Registrations
1000+
High-Value Attendees
From concept to execution, we transformed ‘Go Be Great’ into a benchmark event, strengthening Automation Anywhere’s industry presence.