Audible: India Launch Partner for an Amazon Company
Industry: Digital Entertainment & Audiobooks
Challenge:
As Audible prepared to enter the Indian market, the brand sought to create a high-impact digital launch that would drive awareness, engagement, and adoption. The goal was to introduce Indian audiences to Audible’s extensive audiobook library through a strategic, multi-phase marketing campaign.
Solution:
Laudco Media executed a comprehensive digital-first launch strategy across pre-launch, launch, and post-launch phases, leveraging:
- Influencer & Ambassador Collaborations – Partnering with key opinion leaders (KOLs) across industries to promote diverse audiobook genres.
- Celebrity Endorsements & PR – Engaging high-profile personalities to amplify credibility and mass appeal.
- Integrated Digital Marketing – Running targeted paid media campaigns to maximise reach and engagement.
- Content-Led Storytelling – Crafting compelling narratives to introduce Audible as the go-to platform for audiobook lovers in India.
Impact:
Reach
Impressions
Engagements
Through a blend of influencer marketing, PR, and digital amplification, we successfully positioned Audible as the premier audiobook platform in India, creating a lasting impact in the market.