Audi India: Seamless CRM Integration via WhatsApp
Industry: Automotive
Challenge:
Audi India needed a unified CRM solution to connect its extensive dealer network and elevate customer experience. The aim was to streamline services like test drives and support—without redirecting users to external platforms.
Solution:
Laudco Media built a WhatsApp-based CRM ecosystem that redefined Audi’s digital engagement:
- Integrated 100+ dealers into a centralised WhatsApp CRM.
- Enabled bookings, roadside assistance, and purchase inquiries directly via WhatsApp.
- Launched Audi Shop, unlocking new D2C revenue opportunities.
- Delivered real-time, personalised customer support to boost satisfaction and responsiveness.
Impact:
- 100+ dealers connected through a single, seamless platform
- Higher lead conversions through frictionless test drive and service bookings
- Reduced drop-offs and increased retention by eliminating external redirects
- Boosted direct engagement and sales via WhatsApp-powered Audi Shop
By transforming WhatsApp into a high-performing CRM touchpoint, we helped Audi India deliver a premium, streamlined experience—cementing its customer-first approach in the digital era.