Blogs

Customer Retention: 5 Unique Strategies To Increase Profits
Blog

Customer Retention: 5 Unique Strategies To Increase Profits

Once you get customer lifetime loyalty, you have hit the jackpot. Failure to do so will mean that your business is only trying to constantly win new customers, while losing out on existing clients and customers, which can become quite expensive for the company in the long run.
Robot Dolphins: The cruelty-free 'animal' you can't differentiate from the real.
Blog

Robot Dolphins: The cruelty-free 'animal' you can't differentiate from the real.

AI has the capability to create simulation models and personalize purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants. Many brands have adopted Artificial Intelligence to connect with their customers. Just like Amazon uses AI to recommend products based on their previous purchases, views and searches.
Key Strategies for Omnichannel Marketing
Blog

Key Strategies for Omnichannel Marketing

Omnichannel digital marketing is providing seamless customer experience across all channels. These include both online marketing channels like, social media, mobile advertising, e-commerce websites, and offline channels like print-based advertisements, mails, storefront, billboards, physical interactions, etc.
The Brands That Are Boycotting Facebook Ad Campaigns And Why
Blog

The Brands That Are Boycotting Facebook Ad Campaigns And Why

The list of companies boycotting Facebook Ads is growing every passing day. Over 200+ companies have already started disassociating themselves from Facebook’s paid marketing campaigns. Many multi-national brands like Coca- Cola, Diageo and Unilever are some of the names to headline the boycotting.
Top E-commerce Websites To Deliver Alcoholic Beverages In India
Blog

Top E-commerce Websites To Deliver Alcoholic Beverages In India

Highlights: Ever since the lockdown was announced, alcohol consumption took a big hit and so did state revenues linked to alcohol sales. However, it looks like our troubles will soon go away, as Amazon India has secured clearance to deliver alcohol, according to a report by Reuters.
Get Inspired: Best Brand Ads Produced Remotely During Covid-19 Lockdown
Blog

Get Inspired: Best Brand Ads Produced Remotely During Covid-19 Lockdown

Just weeks into a global lockdown the concept of being able to organise and shoot an advertising campaign anywhere in the world feels alien as it has left many unable to leave the confines of their homes. Creativity sits far closer to home. For the first time in history, brands cannot just call upon a sun-drenched landscape or a metropolis bustling with life to help them sell the idea of their product.
Life after lockdown: How to resume work
Blog

Life after lockdown: How to resume work

The most effective way of battling COVID-19 was to implement a nationwide lockdown and that’s exactly what the Indian government did. With lockdown being extended twice, PM Modi recently announced there will be a continuation, albeit with new rules.
10 Crucial Tips And Tricks For Working Remotely
Blog

10 Crucial Tips And Tricks For Working Remotely

Working remotely almost sounds like a dream come true for so many of us. Working in your PJs, no office politics, taking an afternoon break for a yoga class, or even working on vacation. Perfect, right?