Amazon display ads now open for external advertisers
This festive season, Amazon plans to boost its revenue with something that they’ve never done before! Along with the festive season sales, Amazon has decided to display ads of external advertisers on its Indian website and app.
Up until now, the shopping site has had advertised sellers and brands that have products on its platform. But with this new venture, they will be encouraging external advertisers to place ads on the platform.
According to Economic Times, Amazon India has been promoting its ‘Click-out’ campaign since June. The company has previously run campaigns with brands such as Citibank and Maruti Suzuki, as the festive season is approaching the company is looking to target even bigger brands.
So How does Amazon Plan to attract Big Brands?
The plan for Amazon is to project its large web traffic and huge database of consumer behavior, to attract big Brands to put up display ads on its platform.
Analysts told ET that Amazon’s click-out campaign is a little more expensive than Google and Facebook’s digital ad products, but it is cheaper than Linkdin.Although outside India, Amazon’s web ads space has been available for quite some time now. And finally, they have decided to start it in India as well.Added to this, the company introduced the option to show ads on its mobile app six months ago.
Amazon India is not the first Indian e-commerce site that is looking to explore a large digital advertising market. Its arch-rival Flipkart has already invested in digital marketing space. Flipkart has entered into a partnership with Hotstar, to help Hotstar target consumers with more relevant ads on its platform.
Also Read:-5 Ways To Make The Most Of Digital Marketing
Is it the Right Time to enter Digital Advertising Space?
As the overall economy seems to be in a downturn, analysts forecast that spending on digital ads would be up this season.
As per Indian Brand Equity Foundation (IBEF), the Indian advertising industry is projected to be the second-fastest-growing advertising market in Asia after China.
Digital ad spending in India will touch $2 Billion in 2019. This is a 25-30% expansion over the previous year, according to forecasts from Dentsu Aegis Network. Digital ads would account for 20% of the overall media spending in the country this year, the report added.
Therefore, this means that Amazon has a higher probability to hit the right cord by entering into India’s digital advertising space.